Actions to promote sustainable development: the case of Baturité Shaded Coffee, state of Ceará, Brazil

Posted by on 04:41 PM in Journals | 2 comments

Authors: Maria Sylvia Macchione Saes, Maria Célia Martins de Souza, Malimiria Norico Otani – 2001
Abstract: The harmonious co-existence of agricultural production with natural resources preservation calls for a series of joint actions reliant on the support from several organizations. Products coming from this articulation of forces can be labeled as specialties. In the case of differentiated coffees, quality may involve concepts that go way beyond the final quality of the beverage, encompassing physical and sensorial characteristics in addition to social and environmental concerns. This study assesses the experience of shaded coffee growers of the Projeto Café Ecológico, in the Baturité Mountains Environmental Protection Area, a region of the Atlantic Forest inland the state of Ceará, Brazil. It shows their insertion into the segment of coffees differentiated by their social and environmental attributes. Focus is on the shade coffee marketed under the principles of a new social ethics distinguished by respect towards cultural identity and the search for sustainable development. Strategic alliances among the actors involved throughout the production, processing and distribution of ecological coffee are highlighted. Special emphasis is placed upon the concerted action of public and non-governmental organizations.



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