Posts Tagged "Joint venture"

Building Joint Ventures in 6 Steps: A South American Case

Posted by on 11:28 AM in Journals | 0 comments

Article Published in Academic Magazine – Centro de Marketing e Estrategia de Empresas -2006 Author: Marcos Fava Neves Abstract Joint venture is an alternative for companies in the dynamic business environment. Companies in a joint venture can focus on their core competencies and at the same time join efforts to e.g. explore new markets. It is well reported in literature that implementing a joint venture is a key issue among companies. We develop a 6-step framework to...

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