Posts Tagged "Transaction Costs"


Building Joint Ventures in 6 Steps: A South American Case

Posted by on 11:28 AM in Journals | 0 comments

Article Published in Academic Magazine – Centro de Marketing e Estrategia de Empresas -2006 Author: Marcos Fava Neves Abstract Joint venture is an alternative for companies in the dynamic business environment. Companies in a joint venture can focus on their core competencies and at the same time join efforts to e.g. explore new markets. It is well reported in literature that implementing a joint venture is a key issue among companies. We develop a 6-step framework to...

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Marketing of carbon credits: an empirical research

Posted by on 06:08 PM in Conference papers | 2 comments

Authors: Marco Antonio Conejero, Marcos Fava Neves Abstract: The Kyoto Protocol was approved in February 2005 and the carbon market without rules, played by pioneer companies interested in learning how to do with their corporate image, started working towards a formality. As Certified Emissions Reduction (CER) market has already established Institutional Environment, it is interesting to study, based on the Transaction Cost Economics (TCE) theory, how the transaction costs induce...

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Marketing de créditos de carbono: um estudo exploratório

Posted by on 05:49 PM in Theses and Dissertations | 2 comments

Abstract: The Kyoto Protocol was approved in February 2005 and the carbon market that was without rules, played by some pioneer companies interested in learning by doing with this new commodity and worried about their corporate image, started working in the ways of the formality. As the market of Certified Emissions Reduction (CER) has already an established Institutional Environment, it’s interesting to study, based on the Transaction Costs Economics (TCE) theory, how the transaction...

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